6 Pricing Tricks That Make You Overspend

When we want to buy something, price is usually the first thing we look at, but did you know that shops can apply pricing tricks that will make you overspend?

Retailers and businesses employ a variety of pricing tricks designed to entice customers and, often unknowingly, encourage them to spend more than they originally intended.

If you aren’t aware of this kind of trick you can overspend without even realizing that it’s being tricked by pricing strategies.

So we will tell you the truth of some of the famous pricing tricks that make you overspend.

Discover 6 pricing tricks that can make you overspend

Some businesses can end up applying pricing tricks that make you overspend without even realizing that this is happening. So today, we will show you some of them:

1 – Prices that end in ‘9’, ‘99’ or ‘95’

It’s common to see prices ending with ‘9’, ‘99’ or ‘95’, and they are known as charm prices, because it makes people think things are cheaper than what they really are.

This happens because people are more inclined to buy when it’s $9.99 than $10 dollars for example.

2 – Prices without dollar signs

Another pricing trick that makes you overspend is to put the prices without the dollar signs to distance the number from the idea of being a price and something that costs money.

Some people believe that it makes it feel less tangible and more abstract when it comes to something that you will spend money in.

3 – Limits

Everything that is limited makes our eyes shine a little more, don’t you think? And a lot of commercial establishments started using the per customer limits, which means that a store added a limit on a certain product.

If this limit is 2 products per customer, they can only buy two of them, nothing more, and usually this makes people want to buy more.

Also limited offers with a time limit are also a very used strategy, because it gives people a sense of urgency and scarcity.

4 – Buy one get one free

This is the top trick used by stores, especially on holidays when people are rushing to buy things.

Usually when we see a sign that says “Buy one and get one free”, we are more inclined to buy whatever it’s being sold.

5 – Discounts and sales

Stores and commercial establishments often make sales and offer discounts to their clients.

And this is a great way to entice customers, and you being a client needs to be aware of the original prices.

Sometimes, retailers mark up prices before a sale to make the discount seem more significant than it actually is.

6 – Simple prices

It’s common sense that everyone prefers a price that is simple, if they are a full number it’s even better. And when we think about customer psychology, people are more inclined to buy something if it’s $50 than $48.87.

Be aware of the pricing tricks that can make you overspend and start making smarter decisions when buying things.